About us

Before founding DMJ Analytics, I spent over a decade teaching across the globe. What I loved most was helping people reach their goals — breaking down complex ideas into something simple and achievable.

That same spirit is at the heart of my work today. Data can feel overwhelming, but it doesn’t have to be. I see myself as a partner to small business owners — someone who can walk alongside you, make sense of the numbers, and help you turn them into decisions you feel confident about.

DMJ Analytics exists to make data joyful. That means clear answers, tailored insights, and a straightforward process that helps you focus on running your business, not wrangling spreadsheets.

Whether it’s a one-off project or a longer working relationship, my goal is the same: to give you the clarity you need, when you need it. No jargon, no pressure — just insights that support smarter business choices.

Our team

Daniel Mark Jones

Founder & Data Whisperer

☕ Coffee or tea?
Coffee to wake me up, tea to keep me motoring.

📊 Favourite kind of data?
The kind that makes you see things differently.

🧭 How did you end up working with data?
By accident — then I realised how much I love turning confusion into clarity.

🎯 Best part of the job?
That “aha!” moment when everything finally makes sense.

😄 Why “Data Made Joyful”?
Because we all need a little more joy in our lives!

It’s just me behind DMJ Analytics — and that’s intentional. I’ve found that the best insights come from close collaboration, not big teams and handovers. When we work together, you’ll always speak directly with me — the same person who builds, analyses, and refines your dashboards. That’s how I make data joyful.

Want to see what your data can really do?

Book a Free Discovery Call

Book a free, no-obligation discovery call and find out how we turn your numbers into clear, confident decisions.

📧 info@dmjanalytics.net

DMJ Analytics — Data Made Joyful