Frequently Asked Questions

& The Elephant in the Room

If I’m inputting the raw data myself, isn’t the hard work already done?

Not quite. Recording sales is only step one. We take that raw information and make it structured, consistent, and ready to reveal insights.

Most small businesses aren’t good at collecting data — will mine even be useful?

Yes. Even messy or inconsistent data can be valuable. We clean and align what you’ve got so it tells a clearer story.

I don’t have time for extra admin — will this add to my workload?

No. Once we set things up, we take care of everything. You keep doing what you do best, and we handle the heavy lifting.

Couldn’t I just learn Power BI myself?

You could — but do you really want to? It takes hours to learn and maintain. We save you that time so you can focus on running your business.

Why do I need data? I can just look up from the till and see how busy I am.

The eye test works for today. Data shows you the bigger picture — trends across weeks, seasons, or years that aren’t obvious at a glance.

What if my business grows or changes?

We start with your priorities. The outputs aren’t generic dashboards — they’re answers to real questions you have about your business.

What if the insights aren’t useful?

That’s the point. What works for 500 transactions will scale to 5,000. Your reporting adapts as your needs evolve.

No hidden fees, no surprises. Packages start at £399, with clear pricing based on your data and goals.

What’s the catch?

There isn’t one. No contracts, no pressure. Start small — even with a single project — and scale up if it makes sense.

What if I want ongoing support, not just a one-off project?

That’s where our Pulse packages come in. Regular updates, continuous insights, and peace of mind — without needing an in-house analyst.

The Elephant in the Room - Can’t AI tools just do this for me?

No. AI can process data, but it can’t set KPIs, understand your business goals, or explain what the numbers mean. We bridge that gap: turning raw figures into insights you can actually act on

Is this expensive?